by
Charles Snow
John Jordan, a colleague of mine at Penn State, writes a
periodic newsletter called Early Indicators. It’s about the latest techie stuff
and trends, and I find it quite interesting. John’s latest newsletter, however,
was entitled What Makes a Great Business Book?
In this post, I’d like to summarize John’s ideas on great
business books and then conclude with my own. John’s thought process was kicked
off when he finished reading Brad Stone’s book on Jeff Bezos and Amazon
entitled The Everything Store.
Although he enjoyed the book, he concluded that it lacked “greatness.” After
making his own list of great business books (shown below), he began to
eliminate the categories of business books that, in his opinion, were not
worthy of the label “great.” These are:
- “Self-help” books such as Stephen Covey’s The Seven Habits of Highly Effective People.
- “Patterns of success” books such as Tom Peters and Robert Waterman’s In Search of Excellence or Jim Collins’ Good to Great. (John points out that successful companies today are often unsuccessful companies tomorrow.)
- “Strategy” books such as Michael Porter’s Competitive Strategy, Hamel and Prahalad’s Competing for the Future, or Kim and Mauborgne’s Blue Ocean Strategy. (These seem like “exercises in hindsight” rather than “scientific discovery.”)
- “First-person tales” (too numerous to mention).